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| 2007/06/28 Thursday 20:29:10 JST | |
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今日は蒸し暑かった! Your clip note goes here! Your clip note goes here! Your clip note goes here! Your sticky note goes here! Story HighlightAward-winning emailsBefore I talk about the three emails I have chosen for this article, let me just say how hard it was to unearth any really good emails. I went through emails of all kinds, from a variety of sources, including lists of so-called "award-winning" emails. I looked at promotional emails, customer service emails, retention emails and more. Some were B2B, others were B2C. I found it a depressing search. The underlying weakness I saw was that almost every email I read failed to take advantage of the very personal, one-on-one potential of email as a medium. I saw too many emails that simply thrust their message into the reader's face, as if email were some kind of mass, broadcast medium. Finally, I found three emails that I believe succeed simply because they connect with the reader in a more personal way...with the right tone, the right message and a burst of life. |
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| 最終更新日 ( 2007/06/28 Thursday 20:45:42 JST ) |
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